Create greater visibility?
Create a legacy?
Change or even save someone's life?
Help you get more speaking engagements?
Become a recognised authority in your niche?
Don't now how or where to start?
Don't think you have the time?
Don't know how much, if any, of your story to include?
Think you need to do a Masters or PHD, first?
Worry if your writing is good enough?
Worry nobody will read it?

I'm an Author Accelerator certified & licensed Nonfiction Book Coach. I use their proprietary training methods to help Coaches prepare for, strategise and pitch agents and publishers so they can get a traditional book deal.
When you join Confidence & Craft, you get high-touch 1-1 coaching and access to an exclusive 12 month container that gives you all the writing skills, strategy and holistic support you need to guide you through the process - all the way to an agent's or publisher's doorstep.
Author Accelerator Certified & Licensed
Guided 30+ authors into publishing (traditional and independent)
Skilled in nonfiction coaching, editing and agent strategy
You'll answer the 12 key questions of the Blueprint that you don't know you need to ask, so you can map out your book with complete clarity in all key areas.
You’ll build out the entire structure of your book: title, subtitle, cover copy, table of contents, chapters, exactly what goes in the chapters and where they go, and a crystal-clear outline so you build in narrative drive: this is where your readers can't wait to turn the page and you can see the complete unfolding of your book.
You complete and revise the Blueprint over a series of deadlines with margin comments, an editorial letter and a Video Call for each deadline.


If you want a traditional book deal you don't need to write the book first: you need a stand-out book proposal and sample chapters.
This is where you get to create a detailed landscape of your book so that an agent understands how it's relevant, necessary and urgent to the marketplace right now. You also develop and craft two chapters of your most awesome writing. Don't worry if you think your writing isn't 'good enough:' here's where you become masterful in it!
You complete and revise the Book Proposal & Sample Chapters over a series of deadlines. You get margin comments, an editorial letter and a Video Call for each deadline.
We strategise your pitch and find all the right-fit agents, and draft and edit the Query Letter which is effectively a sales letter that grabs an agent's attention and gets you in the door.
I research and hand-select upto 40 prospective right-fit agents and publishers for you to pitch and send you the Agent spreadsheet for you to review.
You receive a Pitch Guide that shows you how to write a Query Letter. You draft and re-draft the letter over a series of deadlines.
I We have a 1hr Strategy Call to discuss and agree your Pitch Strategy and discuss the Query Letter. You revise the Query Letter and once it's polished, you start sending it out.


While you're waiting to hear back from agents and publishers, you come to a weekly coaching call so you can continue to get the support, advice and motivation you need to keep pitching.
You also use this time to draft and revise your manuscript, following the outline you've already developed and the feedback you've received.
We discuss and review your goals, set deadlines and review your writing while keeping the focus on strategy the whole way. So you get to the finish line.
"A revelation and a motivation"
"Anna, this is an amazing programme, thank you! This week’s exercises have been a revelation and a motivation." - Sonja Dorr

"Exceeded my expectations"
"Anna’s approach, teaching, delivery just sit with me ideally. To be honest, this has exceeded my expectations: it has been brilliant."
- Maurita Moore

"A coach who truly understands"
"If you’re looking for a coach who truly understands how to support, challenge and believe in you, Anna is the one.”
-Samantha Frearson-Tubito

"It's been mind-blowing"
"It’s been mind-blowing! Everything - writing regularly, the programme - I’m putting aside money already to do the next one.’
- Noilin Dempsey

I take people who may be interested through a FREE 1 hour Strategy Call on zoom where I can find out more about you and your book, make sure that I can indeed help you, and go through all the details about how it works as well.
Is this something you'd like to do?