It's time to re-think the way you write your book

Confidence & Craft

The Ultimate Programme Custom-Designed For Your Success

What difference do you want your book

to make in your life and the lives of others?

  • Create greater visibility?

  • Create a legacy?

  • Change or even save someone's life?

  • Help you get more speaking engagements?

  • Become a recognised authority in your niche?

But you...

  • Don't now how or where to start?

  • Don't think you have the time?

  • Don't know how much, if any, of your story to include?

  • Think you need to do a Masters or PHD, first?

  • Worry if your writing is good enough?

  • Worry nobody will read it?

It's time to re-think

what you think you know about writing a book

and discover a proven system that takes you

all the way to an agent's or publisher's doorstep.

MEET THE FOUNDER & CEO

Hey, I'm Anna!

I'm an Author Accelerator certified & licensed Nonfiction Book Coach. I use their proprietary training methods to help Coaches prepare for, strategise and pitch agents and publishers so they can get a traditional book deal.

When you join Confidence & Craft, you get high-touch 1-1 coaching and access to an exclusive 12 month container that gives you all the writing skills, strategy and holistic support you need to guide you through the process - all the way to an agent's or publisher's doorstep.

Author Accelerator Certified & Licensed

Guided 30+ authors into publishing (traditional and independent)

Skilled in nonfiction coaching, editing and agent strategy

Part 1: Think

You'll answer the 12 key questions of the Blueprint that you don't know you need to ask, so you can map out your book with complete clarity in all key areas.

You’ll build out the entire structure of your book: title, subtitle, cover copy, table of contents, chapters, exactly what goes in the chapters and where they go, and a crystal-clear outline so you build in narrative drive: this is where your readers can't wait to turn the page and you can see the complete unfolding of your book.

You complete and revise the Blueprint over a series of deadlines with margin comments, an editorial letter and a Video Call for each deadline.

Part 2: Craft

If you want a traditional book deal you don't need to write the book first: you need a stand-out book proposal and sample chapters.

This is where you get to create a detailed landscape of your book so that an agent understands how it's relevant, necessary and urgent to the marketplace right now. You also develop and craft two chapters of your most awesome writing. Don't worry if you think your writing isn't 'good enough:' here's where you become masterful in it!

You complete and revise the Book Proposal & Sample Chapters over a series of deadlines. You get margin comments, an editorial letter and a Video Call for each deadline.

Part 3: Position

We strategise your pitch and find all the right-fit agents, and draft and edit the Query Letter which is effectively a sales letter that grabs an agent's attention and gets you in the door.

I research and hand-select upto 40 prospective right-fit agents and publishers for you to pitch and send you the Agent spreadsheet for you to review. 

You receive a Pitch Guide that shows you how to write a Query Letter. You draft and re-draft the letter over a series of deadlines.

I We have a 1hr Strategy Call to discuss and agree your Pitch Strategy and discuss the Query Letter. You revise the Query Letter and once it's polished, you start sending it out.

Step 4: Draft

While you're waiting to hear back from agents and publishers, you come to a weekly coaching call so you can continue to get the support, advice and motivation you need to keep pitching.

You also use this time to draft and revise your manuscript, following the outline you've already developed and the feedback you've received.

We discuss and review your goals, set deadlines and review your writing while keeping the focus on strategy the whole way. So you get to the finish line.

TESTIMONIALS

What others are saying

"A revelation and a motivation"

"Anna, this is an amazing programme, thank you! This week’s exercises have been a revelation and a motivation." - Sonja Dorr

"Exceeded my expectations"

"Anna’s approach, teaching, delivery just sit with me ideally. To be honest, this has exceeded my expectations: it has been brilliant."

- Maurita Moore

"A coach who truly understands"

"If you’re looking for a coach who truly understands how to support, challenge and believe in you, Anna is the one.”

-Samantha Frearson-Tubito

"It's been mind-blowing"

"It’s been mind-blowing! Everything - writing regularly, the programme - I’m putting aside money already to do the next one.’

- Noilin Dempsey

Let's get started!

I take people who may be interested through a FREE 1 hour Strategy Call on zoom where I can find out more about you and your book, make sure that I can indeed help you, and go through all the details about how it works as well.

Is this something you'd like to do?

This is thebizbookcoach.com

Last updated: 9 October 2026

1. Who we are

The Biz Book Coach provides nonfiction book coaching, book development and publishing-strategy services to coaches, consultants, founders and other professionals who want to develop and publish a nonfiction book.

The Biz Book Coach is a trading name of Solar Theatre Productions Ltd, which is responsible for the personal data described in this Privacy Policy.

Company: Solar Theatre Productions Ltd
Trading name: The Biz Book Coach
Website: https://thebizbookcoach.com
Email
: [email protected]
Registered office: [Insert the company's registered office address]

In this policy, “we”, “us” and “our” refer to Solar Theatre Productions Ltd trading as The Biz Book Coach.

We are committed to handling your personal information responsibly and in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and Ireland's Data Protection Act 2018.

2. The personal information we collect

We collect personal information when you visit our website, contact us, book a Strategy Call, subscribe to our newsletter, purchase our services or work with us.

Depending on your interaction with us, this may include:

Contact details: your name, email address, telephone number and business contact details.

Enquiry and booking information: details you provide through website forms, booking pages, calendar appointments, emails or other communications.

Professional and business information: your business, experience, expertise, book idea, publishing ambitions and coaching objectives.

Client materials: book concepts, frameworks, proposals, sample chapters, manuscripts, personal stories and other materials you share as part of our coaching work.

Client and transaction records: service agreements, invoices, payment status, correspondence and records required to manage our business relationship.

Payment information: information needed to process payments. Online payment providers may collect and process payment card or other financial details directly.

Newsletter information: your email address, subscription preferences, consent or subscription records, and information about email delivery or engagement where available.

Technical and website usage information: IP address, device and browser information, pages visited, referral information and other usage data collected through analytics, cookies or similar technologies.

You are not required to provide every type of information listed above. However, if you do not provide information necessary to respond to an enquiry or deliver a service, we may be unable to provide that service.

Please avoid sending sensitive personal information unless it is necessary for our work together.

3. How we use your information

We use personal information for the following purposes:

To respond to enquiries and requests for information.

To arrange, prepare for and conduct Strategy Calls.

To understand your professional goals and assess whether our services are suitable.

To provide book coaching, manuscript feedback, publishing guidance and related services.

To manage bookings, contracts, client communications, invoices and payments.

To deliver programme materials, resources, group coaching and ongoing client support.

To send newsletters and relevant business updates where permitted by law.

To maintain business, financial and administrative records.

To understand how visitors use our website and improve its performance and user experience.

To protect our website, systems and business against fraud, misuse and security threats.

To comply with legal obligations and establish, exercise or defend legal claims where necessary.

We do not use personal information for purposes incompatible with those described in this policy without an appropriate lawful basis and, where required, your consent.

4. Our lawful bases for processing

Data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we rely on one or more of the following:

Contract and pre-contractual steps

We process information where necessary to respond to requests about our services, arrange a Strategy Call, enter into an agreement or deliver services you have purchased.

Legitimate interests

We may process information for legitimate business purposes, such as managing enquiries, maintaining professional relationships, administering our business, improving our services and protecting our systems. We consider your rights and interests before relying on this basis.

Legal obligations

We process and retain certain information to comply with applicable legal, accounting, tax and regulatory requirements.

Consent

We rely on consent where required, including for certain marketing communications and non-essential cookies or tracking technologies.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect processing that took place lawfully before the withdrawal.

5. Our website and GoHighLevel

Our website, landing pages, funnels and calendar or appointment-booking functionality are operated using GoHighLevel, also known as HighLevel.

When you visit our website, complete a form, book an appointment or interact with a page or funnel, information you provide may be collected and processed through the GoHighLevel platform.

This may include your contact details, enquiry information, booking details, form submissions, communications and technical information associated with your interaction.

We use this platform to operate our website and manage relevant enquiries, appointments and business communications.

GoHighLevel and relevant service providers may process personal information on our behalf to provide these services. Depending on the circumstances and the service involved, a provider may also process certain information for its own purposes under its own privacy policy.

We take appropriate steps to ensure that our use of service providers complies with applicable data protection requirements.

6. Strategy Calls and enquiries

If you request a Strategy Call or contact us about working together, we use the information you provide to respond to you, arrange the appointment, prepare for the conversation and assess whether our services are appropriate for your needs.

Booking information may be processed through our calendar and booking functionality.

If you decide not to proceed, we may retain limited enquiry and booking records for a reasonable period to manage follow-up, maintain business records and address potential disputes.

Booking or attending a Strategy Call does not, by itself, subscribe you to our newsletter.

7. Newsletters and marketing communications

If you subscribe to our newsletter, we use your contact information to send you relevant articles, insights, updates and information about The Biz Book Coach and our services.

Our newsletter and related email communications may be managed through our business communication platform or another email service provider used by us.

You can unsubscribe at any time using the unsubscribe link in an email, where available, or by contacting [email protected].

Where permitted by our email platform and applicable law, we may collect information about whether an email was delivered, opened or clicked. We use this information to manage and improve our communications.

We will obtain consent where required by applicable electronic marketing rules. We will not treat an ordinary enquiry or Strategy Call booking as automatic consent to receive ongoing marketing emails.

8. Cookies, analytics and tracking technologies

Our website uses analytics and may use cookies or similar tracking technologies.

These technologies may collect information about how visitors interact with our website, including pages viewed, referral sources, device or browser information and general usage patterns. Depending on the tools configured, they may also support performance measurement, conversion tracking or marketing effectiveness.

Some cookies or technologies are strictly necessary for a service you have requested. Others, including many analytics and advertising-related technologies, require consent before they can be used.

Where consent is required, we will seek it before activating the relevant technologies. You should be able to reject non-essential cookies and change or withdraw your preferences later.

We will provide more detailed information about the specific cookies and tracking technologies used, their purposes and their retention periods through our cookie notice or cookie-preference tool, as applicable.

The exact analytics and tracking providers used on the website should be identified in the accompanying cookie information once the website configuration has been checked.

9. Confidentiality of your book and business information

We understand that developing a book involves sharing ideas, original frameworks, professional expertise, unpublished writing and personal stories.

We treat client materials as confidential in accordance with our client agreements and applicable law. We use these materials to provide the services you have requested and for related purposes necessary to manage the coaching relationship.

We do not sell your book ideas, manuscripts or personal information. We will not publish or use your unpublished materials in public-facing marketing, testimonials or teaching materials without appropriate permission.

Where it is necessary to share information with a third party to deliver a service you have requested, we will do so only where appropriate and in accordance with our contractual obligations and applicable law.

Your ownership of your own intellectual property and our obligations concerning confidentiality are also addressed in the relevant coaching agreement.

10. Who we share personal information with

We do not sell or rent personal information.

We may share relevant information with trusted service providers where necessary to operate our business or deliver our services. These may include:

GoHighLevel and relevant platform service providers.

Website hosting, technical support and security providers.

Email and newsletter service providers.

Calendar, appointment-booking and video-conferencing services.

Payment processors and payment service providers.

Cloud storage and document-sharing services.

Accountants, legal advisers and other professional advisers.

Regulators, courts, law enforcement or public authorities where disclosure is legally required or otherwise lawful.

We share only the information reasonably necessary for the relevant purpose.

Where a provider processes personal information on our behalf, we take appropriate steps to ensure that suitable contractual and security arrangements are in place.

11. International transfers of personal information

Some of our service providers may process or store personal information outside Ireland or the European Economic Area (EEA).

Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place.

These safeguards may include an applicable adequacy decision, approved contractual safeguards or another lawful transfer mechanism.

You can contact us at [email protected] if you would like further information about relevant international transfers and safeguards.

12. Payments and financial records

We accept payments by bank transfer and through online payment services.

When you pay by bank transfer, we may receive information such as the payer's name, payment reference, amount and date.

When you pay through an online payment provider, that provider may collect and process payment information in accordance with its own privacy policy and terms.

We retain invoices, payment records and related financial information for business administration and to meet applicable accounting and tax obligations.

We do not intentionally store full payment card details in our own records where these are handled directly by an online payment provider.

13. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal obligations, contractual requirements and legitimate business needs.

Our retention periods may vary by category:

Enquiries and booking records: for a reasonable period to manage enquiries, appointments and follow-up.

Client records and coaching materials: for the duration of the engagement and an appropriate period afterwards to administer the relationship, maintain records and address potential disputes.

Financial and tax records: for the period required by applicable law.

Newsletter information: until you unsubscribe or we no longer have a lawful reason to retain it.

Website analytics and cookie information: according to the relevant tool's settings, consent choices and retention configuration.

When personal information is no longer required, we will securely delete it or take appropriate steps to anonymise it, unless we are legally required or permitted to retain it for longer.

14. How we protect personal information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, account security, appropriate use of service providers and secure management of client documents.

No method of electronic storage or transmission is completely secure. Although we take reasonable steps to protect the information entrusted to us, we cannot guarantee absolute security.

15. Your data protection rights

Under applicable data protection law, you may have the right to:

Access your personal information and receive a copy of it.

Rectify inaccurate or incomplete information.

Request erasure of your information in certain circumstances.

Restrict certain processing.

Object to certain processing, including processing based on legitimate interests.

Receive or transfer certain information in a portable format.

Withdraw consent where processing is based on consent.

Object to direct marketing at any time.

These rights are subject to legal conditions and exceptions.

To exercise your rights, contact [email protected]. We may need to verify your identity before responding and will respond within the time limits required by law.

16. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve them.

You also have the right to lodge a complaint with the Irish Data Protection Commission:

Website: https://www.dataprotection.ie/

The Data Protection Commission is Ireland's supervisory authority for data protection matters.

17. Third-party websites and embedded services

Our website may link to third-party websites or contain embedded content or services provided by third parties.

When you visit or interact with those services, the relevant provider may collect information in accordance with its own privacy practices. We do not control the privacy policies of third-party websites.

We encourage you to review the privacy information provided by those services before submitting personal information or interacting with embedded content.

18. Children's privacy

Our website and services are intended for adults and professional clients. They are not directed at children, and we do not knowingly seek to collect children's personal information through our coaching services.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

19. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our business, website, service providers or legal obligations.

The latest version will be published on our website with the updated date shown at the top. We encourage you to review this policy periodically.

20. Contact us

If you have any questions about this Privacy Policy or how we process personal information, please contact:

Solar Theatre Productions Ltd
Trading as The Biz Book Coach
Email: [email protected]
Website: https://thebizbookcoach.com

Registered office: Innisfree, Seafield Road, Killiney, Co Dublin, A96 C5CF