Hello, Coach!
You should get a traditional book deal.
Let me show you how.
MEET THE FOUNDER
Hey, I'm Anna Fox!
I'm a Nonfiction Book Coach, which means I'm your writing teacher, editor, market strategist and personal cheerleader, all rolled into one!
I'm certified and licensed to teach the proprietary training methods of Author Accelerator - the organisation that's set the platinum standard in book coaching worldwide. (And I coach for them too, so you're in great hands!)
I've helped 30+ authors into publication through independent and traditional publishing channels and right now I'm focusing on the nonfiction traditional market.
My goal is to help you write a book so compelling that agents can't ignore it and readers can't put it down. I want to help you make such an impact on your readers that they can't wait to press your book into the next person's hands and exclaim, 'you have to read this. It's literally changed my life!'
But let's get real.
Getting an agent or a publisher isn't the easiest thing, right?
You can't just wing it and hope for the best.
And you certainly don't want to end up on the dreaded slush pile.
So exactly how do you mitigate the risk
And maximise your chances of a successful return?
Introducing Confidence & Craft
The 4-part framework designed
to take you all the way to an agent's or publisher's doorstep.
Confidence & Craft places you firmly on the right path.
In the safe hands of Anna Fox: a certified and licensed Author Accelerator Nonfiction Book Coach.
So you can feel sure you're following a proven method with an expert who's attained the highest standards in book coaching.
That you're getting high-touch 1-1 coaching from a caring professional who understands not only the importance of structure, craft, editing and market strategy, but of support and accountability.
And together you develop and follow a market strategy that's aligned with your desired impact.
So you can step into authorship with confidence and ease.
The result?
You don't just ensure you write a great book.
You get to make a real difference in people's lives
and reach your business and life goals, too.
Part 1: Think
You wouldn't build a house without laying a foundation. It's exactly the same when it comes to writing a book. You don't start without thinking and answering ALL the right questions so you can create the complete blueprint of your book from start to finish, first.
Now you're seeing your book come alive and you feel excited. You also feel organised because everything is in the right order and you know exactly what goes where.
Part 2: Craft
Next we take the material you've developed in Part 1 and turn it to face the market: for a nonfiction book deal, you don't need to write the whole book but you do need to demonstrate you CAN.
Now you're enjoying a sense of momentum and you're not second-guessing whether your writing is good enough or if you need to do more research: everything fits because you've done the right thinking first.
Part 3: Position
Next we use a predictable way of finding all the agents who are actively interested in your book and we give them what they require to get you in the door.
Now you're feeling so excited and compelled to share your book with the world, you can't wait to get out there and pitch!
Part 4: Draft
While you're pitching and waiting to hear back from agents and publishers, you continue drafting and revising your book.
You feel motivated and supported because you're getting all the support and accountability you need. You feel continually inspired to keep going until you get an agent or publisher.
TESTIMONALS
Justine McGrath
Executive Coach
"When I took Anna's programme it provided the clarity I had been seeking for so long. Having a clear plan and structure for writing a non-fiction book is essential, but knowing that and knowing how to do it are two very different things.
Anna is an expert and takes you through the steps in a way that is so clear and easy to follow that it gives you renewed passion and confidence in having the ability to complete your book
If you are confused or stuck with how to get going, working with Anna is for you. I recommend her highly."
Kevin Nolan,
Retired CEO
"One of the challenges I faced was building up the confidence to embark on writing a book. I worried that what I had to say might not be of interest to people or that I would not be capable of delivering it in a format that would engage the reader.
One of the biggest outcomes from my work with Anna was the degree that my confidence in my writing has developed. Anna has so much knowledge and experience in helping new authors and her patience and support has been invaluable.
For anyone embarking on writing their first book I could not recommend Anna highly enough."
Samantha Frearson-Tubito, Co-Founder
"Working with Anna has been a game-changer for my writing journey. I had a rough manuscript but was struggling with the structure and outline. Anna provided invaluable guidance and support. She helped me create an in-depth outline and with clarifying my vision. We developed a clear road map for my book, ensuring a narrative flow that moved forward.
Overall, Anna is an incredibly knowledgeable and supportive coach who truly cares about her clients’ success. I would highly recommend Anna to anyone who is serious about writing and publishing their work."
Frequently Asked Questions
How do I know what I need to do next?
This depends on where you are in the process. Book a free 1hr Strategy Call with Anna where she uses a proven process to establish exactly what you need to do next, so you can reach all your publishing goals.
Can you guarantee I'll get a book deal?
No. Nobody can do that in traditional publishing. To guarantee you'll be published you have to self publish or go to a hybrid publisher (where you pay them).
How long does it take?
It depends on where you are in the process. Each step is designed to move you through to the finish as efficiently and thoroughly as possible. Visit the Services page for approximate timelines.
Is my writing is good enough?
In nonfiction, you don't need a finished book when you submit to an agent: you only need two sample chapters. Of course, these need to be awesome! And that's the work we do together in Step 3 of the programme.
Which publishing option should I choose?
That depends on what your vision is for your book in the world. Whether you choose traditional publishing (where you get an agent and publisher who produces the book for you and pays you) self-publishing (you do all of it) or hybrid publishing (you pay a publisher to produce your book) depends on the outcome you desire. To dive into this, book a free Strategy Call so you can decide what to do next.
How do I know how much of my story to include?
The Blueprint will show you exactly how much and which parts to tell. Check out Step 1: The Blueprint if you're wondering about this or about any other structural aspect of your book.
This is thebizbookcoach.com
Last updated: 9 October 2026
1. Who we are
The Biz Book Coach provides nonfiction book coaching, book development and publishing-strategy services to coaches, consultants, founders and other professionals who want to develop and publish a nonfiction book.
The Biz Book Coach is a trading name of Solar Theatre Productions Ltd, which is responsible for the personal data described in this Privacy Policy.
Company: Solar Theatre Productions Ltd
Trading name: The Biz Book Coach
Website: https://thebizbookcoach.com
Email: [email protected]
Registered office: [Insert the company's registered office address]
In this policy, “we”, “us” and “our” refer to Solar Theatre Productions Ltd trading as The Biz Book Coach.
We are committed to handling your personal information responsibly and in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and Ireland's Data Protection Act 2018.
2. The personal information we collect
We collect personal information when you visit our website, contact us, book a Strategy Call, subscribe to our newsletter, purchase our services or work with us.
Depending on your interaction with us, this may include:
Contact details: your name, email address, telephone number and business contact details.
Enquiry and booking information: details you provide through website forms, booking pages, calendar appointments, emails or other communications.
Professional and business information: your business, experience, expertise, book idea, publishing ambitions and coaching objectives.
Client materials: book concepts, frameworks, proposals, sample chapters, manuscripts, personal stories and other materials you share as part of our coaching work.
Client and transaction records: service agreements, invoices, payment status, correspondence and records required to manage our business relationship.
Payment information: information needed to process payments. Online payment providers may collect and process payment card or other financial details directly.
Newsletter information: your email address, subscription preferences, consent or subscription records, and information about email delivery or engagement where available.
Technical and website usage information: IP address, device and browser information, pages visited, referral information and other usage data collected through analytics, cookies or similar technologies.
You are not required to provide every type of information listed above. However, if you do not provide information necessary to respond to an enquiry or deliver a service, we may be unable to provide that service.
Please avoid sending sensitive personal information unless it is necessary for our work together.
3. How we use your information
We use personal information for the following purposes:
To respond to enquiries and requests for information.
To arrange, prepare for and conduct Strategy Calls.
To understand your professional goals and assess whether our services are suitable.
To provide book coaching, manuscript feedback, publishing guidance and related services.
To manage bookings, contracts, client communications, invoices and payments.
To deliver programme materials, resources, group coaching and ongoing client support.
To send newsletters and relevant business updates where permitted by law.
To maintain business, financial and administrative records.
To understand how visitors use our website and improve its performance and user experience.
To protect our website, systems and business against fraud, misuse and security threats.
To comply with legal obligations and establish, exercise or defend legal claims where necessary.
We do not use personal information for purposes incompatible with those described in this policy without an appropriate lawful basis and, where required, your consent.
4. Our lawful bases for processing
Data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we rely on one or more of the following:
Contract and pre-contractual steps
We process information where necessary to respond to requests about our services, arrange a Strategy Call, enter into an agreement or deliver services you have purchased.
Legitimate interests
We may process information for legitimate business purposes, such as managing enquiries, maintaining professional relationships, administering our business, improving our services and protecting our systems. We consider your rights and interests before relying on this basis.
Legal obligations
We process and retain certain information to comply with applicable legal, accounting, tax and regulatory requirements.
Consent
We rely on consent where required, including for certain marketing communications and non-essential cookies or tracking technologies.
Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect processing that took place lawfully before the withdrawal.
5. Our website and GoHighLevel
Our website, landing pages, funnels and calendar or appointment-booking functionality are operated using GoHighLevel, also known as HighLevel.
When you visit our website, complete a form, book an appointment or interact with a page or funnel, information you provide may be collected and processed through the GoHighLevel platform.
This may include your contact details, enquiry information, booking details, form submissions, communications and technical information associated with your interaction.
We use this platform to operate our website and manage relevant enquiries, appointments and business communications.
GoHighLevel and relevant service providers may process personal information on our behalf to provide these services. Depending on the circumstances and the service involved, a provider may also process certain information for its own purposes under its own privacy policy.
We take appropriate steps to ensure that our use of service providers complies with applicable data protection requirements.
6. Strategy Calls and enquiries
If you request a Strategy Call or contact us about working together, we use the information you provide to respond to you, arrange the appointment, prepare for the conversation and assess whether our services are appropriate for your needs.
Booking information may be processed through our calendar and booking functionality.
If you decide not to proceed, we may retain limited enquiry and booking records for a reasonable period to manage follow-up, maintain business records and address potential disputes.
Booking or attending a Strategy Call does not, by itself, subscribe you to our newsletter.
7. Newsletters and marketing communications
If you subscribe to our newsletter, we use your contact information to send you relevant articles, insights, updates and information about The Biz Book Coach and our services.
Our newsletter and related email communications may be managed through our business communication platform or another email service provider used by us.
You can unsubscribe at any time using the unsubscribe link in an email, where available, or by contacting [email protected].
Where permitted by our email platform and applicable law, we may collect information about whether an email was delivered, opened or clicked. We use this information to manage and improve our communications.
We will obtain consent where required by applicable electronic marketing rules. We will not treat an ordinary enquiry or Strategy Call booking as automatic consent to receive ongoing marketing emails.
8. Cookies, analytics and tracking technologies
Our website uses analytics and may use cookies or similar tracking technologies.
These technologies may collect information about how visitors interact with our website, including pages viewed, referral sources, device or browser information and general usage patterns. Depending on the tools configured, they may also support performance measurement, conversion tracking or marketing effectiveness.
Some cookies or technologies are strictly necessary for a service you have requested. Others, including many analytics and advertising-related technologies, require consent before they can be used.
Where consent is required, we will seek it before activating the relevant technologies. You should be able to reject non-essential cookies and change or withdraw your preferences later.
We will provide more detailed information about the specific cookies and tracking technologies used, their purposes and their retention periods through our cookie notice or cookie-preference tool, as applicable.
The exact analytics and tracking providers used on the website should be identified in the accompanying cookie information once the website configuration has been checked.
9. Confidentiality of your book and business information
We understand that developing a book involves sharing ideas, original frameworks, professional expertise, unpublished writing and personal stories.
We treat client materials as confidential in accordance with our client agreements and applicable law. We use these materials to provide the services you have requested and for related purposes necessary to manage the coaching relationship.
We do not sell your book ideas, manuscripts or personal information. We will not publish or use your unpublished materials in public-facing marketing, testimonials or teaching materials without appropriate permission.
Where it is necessary to share information with a third party to deliver a service you have requested, we will do so only where appropriate and in accordance with our contractual obligations and applicable law.
Your ownership of your own intellectual property and our obligations concerning confidentiality are also addressed in the relevant coaching agreement.
10. Who we share personal information with
We do not sell or rent personal information.
We may share relevant information with trusted service providers where necessary to operate our business or deliver our services. These may include:
GoHighLevel and relevant platform service providers.
Website hosting, technical support and security providers.
Email and newsletter service providers.
Calendar, appointment-booking and video-conferencing services.
Payment processors and payment service providers.
Cloud storage and document-sharing services.
Accountants, legal advisers and other professional advisers.
Regulators, courts, law enforcement or public authorities where disclosure is legally required or otherwise lawful.
We share only the information reasonably necessary for the relevant purpose.
Where a provider processes personal information on our behalf, we take appropriate steps to ensure that suitable contractual and security arrangements are in place.
11. International transfers of personal information
Some of our service providers may process or store personal information outside Ireland or the European Economic Area (EEA).
Where personal information is transferred internationally, we will take the steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place.
These safeguards may include an applicable adequacy decision, approved contractual safeguards or another lawful transfer mechanism.
You can contact us at [email protected] if you would like further information about relevant international transfers and safeguards.
12. Payments and financial records
We accept payments by bank transfer and through online payment services.
When you pay by bank transfer, we may receive information such as the payer's name, payment reference, amount and date.
When you pay through an online payment provider, that provider may collect and process payment information in accordance with its own privacy policy and terms.
We retain invoices, payment records and related financial information for business administration and to meet applicable accounting and tax obligations.
We do not intentionally store full payment card details in our own records where these are handled directly by an online payment provider.
13. How long we retain personal information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal obligations, contractual requirements and legitimate business needs.
Our retention periods may vary by category:
Enquiries and booking records: for a reasonable period to manage enquiries, appointments and follow-up.
Client records and coaching materials: for the duration of the engagement and an appropriate period afterwards to administer the relationship, maintain records and address potential disputes.
Financial and tax records: for the period required by applicable law.
Newsletter information: until you unsubscribe or we no longer have a lawful reason to retain it.
Website analytics and cookie information: according to the relevant tool's settings, consent choices and retention configuration.
When personal information is no longer required, we will securely delete it or take appropriate steps to anonymise it, unless we are legally required or permitted to retain it for longer.
14. How we protect personal information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, account security, appropriate use of service providers and secure management of client documents.
No method of electronic storage or transmission is completely secure. Although we take reasonable steps to protect the information entrusted to us, we cannot guarantee absolute security.
15. Your data protection rights
Under applicable data protection law, you may have the right to:
Access your personal information and receive a copy of it.
Rectify inaccurate or incomplete information.
Request erasure of your information in certain circumstances.
Restrict certain processing.
Object to certain processing, including processing based on legitimate interests.
Receive or transfer certain information in a portable format.
Withdraw consent where processing is based on consent.
Object to direct marketing at any time.
These rights are subject to legal conditions and exceptions.
To exercise your rights, contact [email protected]. We may need to verify your identity before responding and will respond within the time limits required by law.
16. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve them.
You also have the right to lodge a complaint with the Irish Data Protection Commission:
Website: https://www.dataprotection.ie/
The Data Protection Commission is Ireland's supervisory authority for data protection matters.
17. Third-party websites and embedded services
Our website may link to third-party websites or contain embedded content or services provided by third parties.
When you visit or interact with those services, the relevant provider may collect information in accordance with its own privacy practices. We do not control the privacy policies of third-party websites.
We encourage you to review the privacy information provided by those services before submitting personal information or interacting with embedded content.
18. Children's privacy
Our website and services are intended for adults and professional clients. They are not directed at children, and we do not knowingly seek to collect children's personal information through our coaching services.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.
19. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes to our business, website, service providers or legal obligations.
The latest version will be published on our website with the updated date shown at the top. We encourage you to review this policy periodically.
20. Contact us
If you have any questions about this Privacy Policy or how we process personal information, please contact:
Solar Theatre Productions Ltd
Trading as The Biz Book Coach
Email: [email protected]
Website: https://thebizbookcoach.com
Registered office: Innisfree, Seafield Road, Killiney, Co Dublin, A96 C5CF